Best Sales Funnel Examples For Inspiration

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Best Sales Funnel Examples For Inspiration

by | Apr 10, 2023 | Funnels, Marketing | 0 comments

Looking for inspiration to create your own sales funnel? Look no further! In this blog, we’ve compiled the best sales funnel examples that you can use as inspiration to create a funnel that converts like crazy. A well-designed sales funnel is essential to convert visitors into paying customers and increase revenue. From e-commerce websites to service-based businesses, we’ve included a variety of sales funnels for different industries. So, if you’re looking to boost your online sales, read on and take notes!

Let’s look at the best sales funnel examples for inspiration!

1. Introduction: The <a href=Importance of Sales Funnels“/>
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1. Introduction: The Importance of Sales Funnels

1. Introduction: The Importance of Sales Funnels

Hey there, folks! Welcome to my blog on sales funnels. Now, I know what you’re thinking – “sales funnels? Boring!” But hear me out, because they’re actually pretty cool.

In the previous sections, we talked about how every business has a unique sales funnel that reflects their values and processes. And that’s the key to understanding why sales funnels are so important – they help you understand your customers better.

By breaking down the journey a customer takes from awareness to purchase, you get a clear picture of what works and what doesn’t. You can optimize each step of the funnel to create a seamless experience that leads to more conversions.

Think about it like this – would you rather wander aimlessly through a store, or have a friendly salesperson guide you through each section, explaining the benefits of each product along the way?

That’s the magic of a well-designed sales funnel. It’s like having a personal shopper for your customers, guiding them through the process and making sure they leave happy.

So, if you want your business to succeed, pay attention to your sales funnel. It’s not just a series of steps, it’s a journey that can make or break the customer experience. Trust me, it’s worth the effort.

2. Unique Sales Funnels: Understanding Your Business' Values
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2. Unique Sales Funnels: Understanding Your Business’ Values

Alright, so we’ve established the importance of sales funnels, but let’s talk about something that can make your sales funnel stand out from the crowd: values.

I mean, sure, you could have a run-of-the-mill sales funnel that just leads people down a predetermined path and tries to make a sale at the end. But why not infuse your funnel with something that really represents your business and what you stand for?

Here’s the thing: people don’t just buy a product or service, they buy into a brand’s story and values. So, if you want your sales funnel to really resonate with your potential customers, it’s important to make sure it aligns with the values and identity of your business.

Here are some examples of companies that have done just that:

1. TOMS Shoes
We all know TOMS as the company that donates a pair of shoes to someone in need for every pair that’s purchased. But did you know that this value is also reflected in their sales funnel? They offer a “One for One” program where customers can select a charitable cause to donate to at checkout. This not only reinforces their brand’s mission, but also gives customers a sense of purpose and community when making a purchase.

2. Patagonia
Outdoor apparel company Patagonia is known for their commitment to sustainability and environmentalism. Their sales funnel reflects this by providing educational resources and activism opportunities alongside product offerings. They also encourage customers to repair and recycle their gear instead of simply replacing it, which aligns with their mission of reducing waste and promoting longevity.

3. Warby Parker
Eyewear brand Warby Parker has built their identity around making glasses affordable and accessible to everyone. Their sales funnel reflects this with a “Home Try-On” program where customers can select five frames to try on at home before making a purchase. This not only makes the buying process more convenient, but also aligns with the brand’s commitment to offering a transparent and customer-friendly experience.

So, there you have it: by understanding and incorporating your business values into your sales funnel, you can create a more meaningful and memorable experience for your potential customers. And who knows, you might just inspire them to become loyal fans and advocates for your brand.

3. Netflix Sales Funnel: Why It Works
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3. Netflix Sales Funnel: Why It Works

As a self-proclaimed Netflix addict, I can confidently say that their sales funnel is pure genius. Their strategy is based on getting you hooked with amazing content, and making it super easy to sign up and start watching. When you first visit their site, you’re immediately greeted with personalized recommendations based on your viewing history. It’s as if they already know me better than I know myself! Then, they make signing up a piece of cake–just a few clicks, and boom, you’re set. But it’s not just about getting your credit card info–Netflix continues to engage you with personalized content choices, making you feel like their streaming service is tailored specifically to your interests. And let’s not forget about their email marketing–those subject lines are so intriguing, I can’t help but click. In short, Netflix has nailed it when it comes to their sales funnel. And honestly, with binge-worthy shows like Stranger Things and The Crown, who even needs a free trial?

4. HelpScout Sales Funnel Example
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4. HelpScout Sales Funnel Example

So, we’ve talked about the importance of sales funnels and how different businesses can implement unique sales funnels to match their values. We’ve even explored some well-known brands and how they successfully crafted their sales funnels.

Now, let’s dive into one of my personal favorite sales funnel examples – HelpScout. As someone who values great customer service, HelpScout’s approach truly resonates with me.

Their sales funnel is straightforward and designed to help potential customers try out their product for free. Once you sign up for a free trial, the team at HelpScout guides you through the product’s features and benefits via email.

And here’s the best part – they don’t just leave you hanging after the trial period ends. Instead, they send you helpful content and resources to aid you in making a decision about whether or not to continue using their product.

I love how HelpScout’s sales funnel not only focuses on converting potential customers but also places a huge emphasis on providing value and great customer service. After all, happy customers are more likely to become loyal customers.

So, if you’re looking for a sales funnel example that emphasizes customer service and nurturing relationships, take some inspiration from HelpScout’s approach. And don’t be afraid to make your sales funnel your own – after all, every business is unique, and your sales funnel should reflect that!

5. Sendinblue Sales Funnel Example
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5. Sendinblue Sales Funnel Example

Alright, folks, let’s dive into another top-notch sales funnel example that you can use to bolster your own marketing efforts. This time, we’re talking about the awesome funnel structure of Sendinblue.

First things first, let’s give you a brief rundown on what Sendinblue is all about. Essentially, it’s an all-in-one marketing platform that includes email marketing, SMS campaigns, landing pages, and automation tools. The company has been around since 2012 and has steadily grown its user base to over 180,000 worldwide.

So, how does Sendinblue’s sales funnel work? Let’s break it down:

1. Top of the funnel: The first step for Sendinblue is to attract potential customers with a free plan that includes email campaigns and basic features. They also offer a free trial of their premium plan to encourage users to upgrade.

2. Middle of the funnel: Once a user signs up for the free plan, Sendinblue starts to upsell them on premium features like automation, landing pages, and SMS campaigns. They use targeted email campaigns and in-app messaging to show users the value of these upgrades.

3. Bottom of the funnel: Finally, Sendinblue’s goal is to convert free plan users into paying customers. They offer competitive pricing and showcase customer success stories to prove the ROI of their platform.

Overall, Sendinblue’s sales funnel is effective because it emphasizes the importance of nurturing leads and building relationships with customers. By offering a free plan and trial, users can test the platform before committing to paying for premium features. Then, the middle and bottom of the funnel focus on providing value and showing customers how Sendinblue can help them achieve their marketing goals.

So, there you have it, folks – another fantastic sales funnel example to add to your arsenal. Stay tuned for more inspiration, and remember to always put your customers first!

6. CoSchedule Sales Funnel Example
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6. CoSchedule Sales Funnel Example

6. CoSchedule Sales Funnel Example: How They Got Me Hooked!

Okay, buckle up guys because this one is going to be an exciting ride. I was a skeptic, just like you. But then CoSchedule came along and wooed me with their amazing sales funnel. Here’s how.

First off, the design was sleek and professional. Their landing page was simple yet effective. They knew their target audience and catered to them with bullet points that highlighted the benefits of their tool.

But it was their email marketing that really won me over. CoSchedule didn’t just send the usual spammy emails. Their emails were personalized, informative, and added value to my life. I found myself looking forward to their emails and even ended up buying their product because of them.

Their sales funnel was well thought out and strategic. They provided social proof by displaying customer testimonials, and they also had a clear and easy-to-understand pricing page.

Overall, CoSchedule’s sales funnel was a great example of how to attract and retain customers. They knew their audience, offered value, and provided clear messaging along the way. Kudos to them for doing it right!

7. Smart Passive Income Sales Funnel Example
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7. Smart Passive Income Sales Funnel Example

Oh boy, here we go! I’m excited to share with you all about Smart Passive Income’s sales funnel example.

Let me start by saying that I am a huge fan of Pat Flynn, the founder of Smart Passive Income. This guy knows his stuff when it comes to online marketing, and his sales funnel is no exception.

So, what makes Smart Passive Income’s sales funnel so effective? First of all, Pat knows his audience. He provides valuable content through his podcast, blog, and courses, which makes his followers trust him and see him as an authority in the industry.

But the real magic of his sales funnel is in the way he delivers his products. He uses a quiz funnel strategy, where he asks his audience a series of questions and then provides them with personalized recommendations for his products.

This strategy not only helps his followers find the products that are right for them but also increases the chances of making a sale. Pat even offers a free course as a lead magnet to encourage people to take the quiz and enter his funnel.

And let’s not forget about his effective use of email marketing. He sends personalized emails to his subscribers based on their quiz answers, which builds a deeper connection and increases his chances of making a sale.

Overall, Smart Passive Income’s sales funnel is a great example of how to provide value to your audience while also making sales. Pat knows his stuff, and we can all learn a thing or two from his strategy.

Stay tuned for more awesome sales funnel examples in our next section!

8. Basecamp's Sales Funnel
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8. Basecamp’s Sales Funnel

Oh, Basecamp, the tool we all know and love for team collaboration! But did you know they also have an awesome sales funnel example? Let’s take a look!

First off, Basecamp’s sales funnel is all about purpose-driven emotion. They know their target audience and they know what makes them tick. By tapping into the values that their customers hold dear, Basecamp creates a connection with their audience that goes beyond just selling a product.

From there, Basecamp uses a series of landing pages and email marketing to guide potential customers through the sales process. They offer a free trial to get users hooked, and then they have a series of follow-up emails that help to guide them towards making a purchase.

One of the most interesting things about Basecamp’s sales funnel is their pricing strategy. They have a tiered pricing structure that lets customers choose the plan that’s right for them. But instead of just listing out features, they focus on the benefits of each plan. By framing pricing in terms of value rather than just cost, Basecamp helps customers feel like they’re making an investment in themselves and their team.

Overall, Basecamp’s sales funnel is a great example of how to build a connection with your audience and guide them towards making a purchase. By tapping into your customers’ values, offering a free trial, and framing pricing in terms of value, you can create a sales funnel that really resonates with your target audience. So go forth and build that emotional connection!

9. Consumer Behavior and Ecommerce: Importance of Sales Funnel Examples
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9. Consumer Behavior and Ecommerce: Importance of Sales Funnel Examples

Alright, my fellow entrepreneurs, let’s dive into the exciting world of consumer behavior and ecommerce! As we all know, sales funnels are an important tool for businesses to understand and utilize. They provide insight into how potential customers interact with our brands and solutions. So, let’s take a look at some sales funnel examples and how they relate to consumer behavior in ecommerce.

1. “Free Shipping” Funnel: This one plays upon the psychological effect of receiving something for free, even if there is a cost associated with shipping. It’s a simple yet effective way to entice potential customers to take action.

2. Tripwire Funnel: Another psychological tactic here, where a low-priced product is offered to potential customers to get their foot in the door. This then opens up the opportunity for upsells and higher priced items.

3. Abandoned Cart Funnel: We’ve all been there – filling up our online shopping cart and then abandoning it at the last minute. This is where an abandoned cart funnel comes in handy, reminding potential customers of the items they left behind and offering them an incentive to come back and complete their purchase.

4. Membership Funnel: A recurring revenue model that works wonders in ecommerce. Offering exclusive benefits and perks to members can be a strong motivator to join and continue to subscribe.

5. Upsell Funnel: This is all about maximizing the value of a purchase by offering additional products or services at the checkout page. It’s a win-win for both the customer and the business.

6. Thank You Funnel: Don’t forget about customer appreciation! A thank you page after a purchase can be an opportunity to offer discounts or incentives for future purchases, as well as a chance to gather feedback and build brand loyalty.

7. Content Funnel: Providing valuable content can be a way to attract potential customers and keep them engaged with your brand. This can include blog posts, videos, webinars, and more.

8. Email Funnel: Don’t underestimate the power of email marketing! A well-crafted email funnel can nurture leads and turn them into loyal customers.

9. Retargeting Funnel: This one involves targeting potential customers who have already interacted with your brand, whether it’s through social media, email, or website visits. It’s a strategic way to stay top of mind and encourage them to complete a purchase.

So there you have it, folks! These are just a few examples of how sales funnels can be utilized in ecommerce to understand and capitalize on consumer behavior. Time to put on your marketing hats and get to work!

10. Top 10 Sales Funnel Examples from Well-Known Brands
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10. Top 10 Sales Funnel Examples from Well-Known Brands

Alright folks, it’s time for the main event – the top 10 sales funnel examples from well-known brands! Get ready to be inspired and take your own funnel to the next level.

1. Netflix – We already talked about it, but it’s worth repeating. Netflix’s easy sign up and custom content recommendations keeps you hooked and engaged.

2. Hubspot – Hubspot’s funnel is all about lead generation. They offer free resources and tools in exchange for contact information and use nurturing emails to convert leads into customers.

3. Shopify – This ecommerce giant uses customer testimonials and social proof to build trust and sell their platform. Plus, their “get started” button is hard to resist.

4. ClickFunnels – It’s no surprise that this company has a killer funnel. They use a simple opt-in page followed by a series of upsells, downsells, and cross-sells to increase sales.

5. Salesforce – Salesforce’s funnel is all about providing value through free trials and demos. Once they have a prospect hooked, they use data-driven marketing automation to close the deal.

6. Moz – This SEO software uses a free trial followed by a discount offer to encourage customers to upgrade to their paid plans. Plus, their regular blog content keeps their brand top of mind.

7. Canva – Canva’s funnel is all about simplifying the design process. Their user-friendly platform combined with a free plan makes it easy for customers to start using their tool.

8. Grammarly – Grammarly offers a free browser extension that prompts users to upgrade to their paid plan for more features. Their funnel is all about showcasing the value of their product.

9. Dropbox – Dropbox’s funnel is all about referrals. They offer extra storage space in exchange for referring friends, which can lead to an exponential growth in their user base.

10. Neil Patel – Last but not least, we have the ultimate marketer himself, Neil Patel. His funnel is all about providing value through free courses and resources, followed by premium offerings for those who want to take their marketing to the next level.

There you have it, folks – 10 sales funnel examples from well-known brands to inspire your own funnel. Time to start brainstorming how to take your funnel to the next level!

Tim Zhang

Tim Zhang

Founder. SEO. PPC. Digital Warrior.

Ex-Real Estate Agent, Sometimes Actor, Digital Marketing Consultant. All things business, marketing, mindset, and making money online in the digital millennium. PPC, SEO, Funnels, Traffic, and Digital Domination. Founder of