Are you a copywriter looking to build the perfect website?
If so, you are in luck!
This article will provide a comprehensive guide for building your copywriting website for inspiration.
From experienced professionals to those just getting started, this guide lays out the best copywriter websites to get ideas from and build your brand.
With an abundance of resources available, this article aims to provide an all-inclusive source of website building knowledge and tips.
Website Hack! Start with a Website Template Suitable for Copywriters!
If you’re looking to create a website for your copywriting business, the best place to start is with a website template.
Website templates provide an easy way to make sure your content looks professional and organized.
Copywriters can find a wide variety of templates designed specifically for their needs, from portfolio sites that show off writing samples to general business sites that offer services.
Here are our top picks for website builders that have stunning templates for you to get started with.
10 Best Copywriter Website Examples and Inspiration (for you to steal)
I’ve put together a list of the best copywriter websites.
My main focus is on the quality of design for optimal conversions.
Ironically, the quality of their copy and portfolio was not a factor.
Erikafitzgerald.com
What I Like
- Erika clearly understand conversion rate optimization, her design is simple and elegant
- Every section has one piece of content so it doesn’t confuse the reader on the purpose of each section
- Sentences are short, and easy to read, like every good copywriter.
- ““Nah, I’d rather make cold calls all day.” —No one ever” Hilarious
- Clear brand colors
What I Don’t Like
- Colors not contrasting enough in certain sections
- Her email optin is at the bottom of the page, I would change it to a pop-up at Exit Intent or 50% scroll, to test if conversion rates improves.
Heygracebaldwin.com
What I Like
- Simple hero banner with 2 tones – I love two tone designs
- She uses language for her niche, which is B2B tech
- Cute citrus theme going on for the page
What I Don’t Like
- Content is full width
Let me explain.
When you’re creating web content that is designed to convert, the reader’s eyes should not be going back and forth on a page.
It should be fairly centered towards the middle of the page for easy consumption on desktop.
When you’re creating your site, make sure the only content that is full-width is the hero banner at the top.
Kevdaniel.com
What I Like
- An eye catching title and sub-headline
- Dark grey on white color scheme (with blue buttons), simple, it works.
- Content is IN THE MIDDLE OF THE PAGE! Woo hoo! This guy gets it.
- Chat bot is a nice touch.
- A more “website homepage” version of a sales page
What I Don’t Like
- Bullet points are too long and all black.
- Fix: Use an alternating color scheme between each point if they are going to be long. Much easier to read.
- “How to work with me” section feels long. Can easily fit into 6 points.
Stephanie-tilton.com
What I Like
- Centered content! (This is going to be a theme in this article, I can feel it)
- She’s bolding important words. Good copywriting technique.
- Testimonial section is a bit messy, but it doesn’t matter! Terrific social proof.
What I Don’t Like
- Some of her fonts are too small, especially on mobile. I always do 16px+ on all fonts.
- Her hero header is like half of the fold. I’d just extend it to fully above the fold.
Smcopywriting.com
What I Like
- A common theme is definitely keeping the color simple. Black, white, pink is simple and effective.
- Straight forward services (Website copywriting, and launch copywriting)
- Bolding important words and phrases
- Above the fold header works great
What I Don’t Like
- Line height (the space between lines) is too small, making it difficult to read.
- Text size is pretty small small on desktop
- Reading on mobile is just walls of texts. Remember, readers skim. People don’t like to read walls of texts.
Giomarcus.com
What I Like
- She follows my “black + white + one accent color” rule very well
- Her page is a straight up sales letter. Excellently done!
- Trust badges builds her authority
- BIG TEXTS. Easy to read.
What I Don’t Like
- I have no notes of improvement to say about her page. She is a PRO.
- She’s clearly too busy working to work on things like paid ads (no pixel ad tracking)
Danflower.com
What I Like
- Simple, modern design
- Simple thematic colors
- Nice above the fold header
What I Don’t Like
- Wide width content — you get the drill
- Text too small
- A few too many colors for brand consistency. Pepsi is blue. Coke is Red.
bettercopy.co
What I Like
- Following my Black + White + Accent color rule!
- Simple sections that are to the point
What I Don’t Like
- Instagram Feed. It can slow down your site depending on implementation, and you don’t really want to get people to leave your site and go down the Instagram rabbithole.
- Wide Width content (Again! People seem to like this look, but it’s not good for conversion rates)
- Text too small, both on desktop and mobile!
craigkissoon.com
What I Like
- Full Width content works great here because it’s a visual page.
- Straight up “look at my portfolio” style.
- Letting his work speak for themselves.
What I Don’t Like
- Lack of any other information. You have to navigate to other pages to learn about him.
- No conversion option on the page (no email optin or anything)
jillwichner.com
What I Like
- Great simple hero banner above the fold
- I will always comment on terrific “Black + White + Accent Color” Schemes. If you have more than 2 additional colors besides black/white, I’m counting it as a negative
- Her written content is short, easy to read.
What I Don’t Like
- Small text! At least 16px+
- No bolding of important phrases
- Content definitely too wide.
FAQs – Copywriter Websites
Here are some frequently asked questions by copywriters who are looking to build their own website!
Where Should You Build Your Copywriter Website?
If you are not a web designer, the best place to build your copywriter website is Squarespace.
It features gorgeous plug and play templates, lots of tutorials, and simple drag and drop editing for you to make a site that will catch your reader’s attention and convert!
You can get your website up and running in a few minutes, plus it features a trial with no-credit card required.
Because if a website is not there to make a sale or get a lead, then there is no point to it.
Get a free trial of Squarespace below.
Do Copywriters Need A Website?
The short answer is no, you don’t need a website to become a successful copywriter.
A copywriter website is best for inbound internet traffic that you’re getting from Organic Searches.
If you are running paid ads, you can simply use a landing page like LeadPages or Clickfunnels.
If you’re using outbound strategies like Cold Emails, Social DMs, a website is again, unnecessary.
If you’re a social media guru and you know how to build a following on TikTok, Twitter, LinkedIn, Facebook, or Instagram, you can easily get clients that way!
However, a website does make it easier for prospects to learn more about you and preview your portfolio.
It’s especially important if you plan to scale your business using SEO strategies.
Can you be a successful copywriter without a website? Yes!
How Can I Make A Copywriting Website?
A copywriting website is best suited to showcase a bit more about who you are, your social proof, and a means of getting in contact with you.
If you want to save some money by building your own website, here is a step-by-step guide to help you get started.
Buy a Domain
You don’t need a fancy business name if you’re looking to buy a domain. It can be as simple as [FirstLastname].com
If you’re like me, and you have a name that’s already taken, just add a little flare on it.
RealTimZhang.com exists because TimZhang.com was not available.
Be creative, but keep it short.
Please don’t do something like timzhangcopywritingbusiness.com.
So many beginner business owners spend hours trying to figure out the best business name, don’t fall into this trap!
Your goal as a freelancing copywriting business is to make money, not to have a clever name but is struggling to find clients.
Buy a domain from sites like Google Domains, NameCheap, or GoDaddy.
Do not get stuck on this.
Brainstorm Your Services
Many copywriters take a single course or read a couple of books on copywriting and think they are experts.
The truth is, you cannot master the skill of writing persuasive copy in a mere matter of weeks or months.
There’s simply no substitute for years of practice.
How can you practice good copywriting if one day you’re doing website copy for a car dealer, next day you’re doing Facebook ad copy for a dentist?
Then someone asks you to do Email copy for an ecommerce clothing brand.
How can you hone your craft as a copywriter without proper discipline and structure?
SPECIALIZE, SPECIALIZE, SPECIALIZE!
Pick ONE industry, and pick ONE type of copy.
As you build more clients, you can expand your writing style.
Some copywriting niche examples:
- Automotive
- B2B SaaS
- Clothing Brands
- Coaching programs
- Info Products
- Health Supplements
There are tons of niches out there, pick one, and stick with it.
Some examples of copywriting types:
- SEO Blog Content
- Digital Ads
- Landing page sales letters
- VSL Scripts
- Short form search ads
- Website Copy
This is key, PICK ONE, build your skills, and get really good at it.
Can you switch industries and styles? Sure you can!
I was set on working with lawyers for doing Google ads, but then after working with some and then talking to more, I realized they aren’t really my jam.
It’s important to pick one and then learn all you can about the ins and outs of the industry so you can write copy for their niche.
I fear not the man who has practiced 10,000 kicks once, but I fear the man who has practiced one kick 10,000 times.
Bruce Lee
Once you brainstorm the industries and styles of copy you want to do, then it’s time to build your website.
Register For a website builder
Our personal recommendation is Squarespace.
It has amazing support, lots of free templates, super easy to use, and very affordable.
Did we mention they have a free trial?
If you don’t want to use Squarespace, here are our other recommendations:
Use a Template
Once you have an account on a web builder (make sure you pick one with templates), pick a template that connects with you, and go to town!
Here are just a few tips to make sure your designs are most optimized for conversions.
- Make sure your text is easy to read (16px or bigger)
- Make sure your site looks good on mobile
- Follow my rule of “Black + White + Accent Color”
- You can use 2 accent colors, but no more than that.
- Keep content center to make sure the reader doesn’t have to turn their eye balls left to right to see the whole content.
- Add a cute pic of yourself. All the cool kids are doing it! Make sure it’s professional and not a “bathroom selfie” type of picture.
Smash That Publish Button
Congratulations! You now have your very own copywriting website!
What Should A Copywriting Portfolio Include?
The most important thing to include in your copywriting portfolio are the companies and brands you have worked with.
Certain companies may have you sign NDAs where you cannot show the work that you have done for them, but most will allow you to show their company as a brand you have partnered with before.
If no such NDA exists, you can always showcase the specific ads, landing pages, and websites you have worked on.
If your work has gotten your clients featured in high authority publications like the New York Times, or Huffington Post, or any major media, you can use their logos as well. (Just include a “My clients have been featured in…”
Definitely include social proof!
Video testimonials, screen grabs of texts from happy clients, or even Facebook comments work great!
Who else is going to be raising the roof to celebrate you better than yourself?
How Do I Make A Copywriting Portfolio With No Experience?
If you have no prior clients, a great way to build a portfolio is to do dummy copy!
Simply pretend a brand has hired you and do copy for them.
If you specialize in Facebook Ads, you can write an infinite amount of ads based on REAL COMPANIES!
Take one of their products and make a fake Black Friday ad or launch ad.
If you specialize in email copy, find a business in the niche you want to target, and simply write a few pieces of email copy and put it on your portfolio page.
Here’s a hack to get your first client: Find a business that already has copy that needs work, rewrite their copy, and reach out to the decision maker and ask to show them!
If they want to use it, they can pay you. Simple.
Final Thoughts
I hope this guide has given you plenty of inspiration to help you build your website for your copywriting business.
Copywriters are the backbone of every business, and you need to showcase just what you can do!
It is a timeless skill that every business needs, no matter what state of the economy we’re in.
I hope you’ve found value in this guide to help you start your copywriting journey with the help of these copywriter websites.
